Less is better

We believe quality beats quantity. The shorter the ingredient list, the more of what is truly great. And limiting the number of ingredients to a minimum helps reduce the risk of allergic reactions.

We select only the best ingredients for each skin type and deploy them at remarkably high concentrations for maximum skincare benefits. We also seek to create formulas based on powerful synergies between ingredients, so that they strengthen one another’s effects on the skin.

We have over a dozen years’ experience in composing natural skincare formulas, so we know exactly how to bring out the best in every ingredient. This is crucial for a brand like ours, because short ingredient lists require deep knowledge of both chemistry and cosmetology. You have to know exactly what your aims are, and you can’t add anything “just in case.”